The Dynamics of Competing Cascades in Social Media: Applications to Agenda Setting
نویسندگان
چکیده
Agenda setting in online social media is today an intensively competitive space with multiple cascades vying for growth and adoption. We study here the dynamics of competing cascades: how does one cascade rise against another, how can we design effective counter-contagion strategies, and where exactly should they be unleashed? We demonstrate the effectiveness of our model in capturing real agenda setting situations observed on Twitter, and in designing counter contagions in a synthetic setting.
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